Website Content Calendar

What is a Website Content Calendar?

A Website Content Calendar is a structured tool used to manage and track website content, including articles, keywords, page types, content status, and performance metrics. It helps teams organize content effectively, track its success, and optimize it for better engagement and visibility.

Here’s a closer look at its key features:

Website Content Calendar: Key Features

• Content Planning: Manage content topics, deadlines, and publication schedules to ensure your website stays updated with fresh material.
• Content Review and Approval: Track the process of content creation, from drafting to review and final approval.
• Collaboration and Communication: Enable seamless collaboration between content creators, editors, and designers to ensure the content is aligned with brand goals and standards.
• SEO and Performance Tracking: Incorporate SEO optimization and track the performance of published content to gauge its effectiveness and engagement.
• Deadline Management: Ensure that content is published on time by setting clear deadlines for drafting, reviewing, and finalizing.

How to Use the Website Content Calendar?

Here’s a step-by-step guide to using SmartTask’s Website Content Calendar:

1. Content Planning: Begin by entering the content topics, target audience, and content format (e.g., blog post, landing page, or product description).
2. Assign Tasks: Organize tasks like writing, editing, design, and SEO optimization, assigning them to the appropriate team members.
3. Set Deadlines: Establish deadlines for drafting, reviewing, and publishing content to ensure timely delivery.
4. Review and Approve: Assign content reviews to editors and stakeholders, ensuring all necessary changes are made before publication.
5. Track Publication: Once content is finalized and approved, track its publication status to ensure it goes live on time.
6. Monitor Performance: After publication, use built-in analytics tools to track content performance and make adjustments for future content.

Custom Fields for Enhanced Organization

This Website Content Calendar includes the following fields for better tracking and management:

• Article Link
• Keywords
• Page Type (Blog, Landing Page, Product Page, etc.)
• Content Type (Article, Blog Post, Infographic, etc.)
• User Intent (Informational, Transactional, Navigational)
• Opportunity Scope
• Content Status (Draft, Published, Under Review)
• Position (Current search ranking)
• Impressions (last 6 months)
• Clicks (last 6 months)

Additional Customization Options

• Content Optimization Status
• Engagement Metrics (time on page, bounce rate)
• Content Expiration / Update Required
• Conversion Rate
• Notes / Comments